2009 New Product Development Tradeshow

We invite you to come to the final “tradeshow” event at which the students from “Managing the New Product Development Process” will present their work. It will be held on Sunday, December 13th from 1 – 4 p.m. in the Wells Fargo Room at the Haas School of Business.


Here’s what you’ll get to see:

• The Perfect Fit: Improve retail shopping online and in stores through personalized fit and recommendations.

• Bike Shopping: A simple, stylish, and well-integrated product or system that eases the transportation of goods on a bicycle.

• Carbon Collaborative: Industry-specific certified carbon emission assessment methodologies and legislative updates.

• The Shaving Experience: Tailoring the shaving experience to you.

• Home Cooked: Preserve your family culinary traditions.

• MPACT Holiday Packing for Spirits: Innovative, sustainable gift packaging solutions for Brown Forman’s Jack Daniel’s and Southern Comfort brands.

• Integrated Diabetes Monitoring: Make blood glucose testing comfortable, easy, and socially acceptable in any situation.

• Literacy for the Visually Impaired: Portable and tactile Braile device that enables visually impaired students to access, study and practice school materials.

• Monster Planter: Making at-home gardening easy and fun.

• New Avenue: Service for California homeowners that simplifies the process of adding additional housing capacity to their properties.

• Preventing Bike Theft: Changing the bike theft equation.

• Mabe Refrigerator of the Future: Focus on energy efficiency, flexible and customizable use, and striking modern design.

• Nirvana Water Fountain: Cleanliness you can taste.

• Sustainable Service Stations: Iconic, alternative fuel service station for the future that epitomizes economic, societal and environmental sustainability.

• Compact Wallet: A secure, convenient, and organized method of carrying around everyday essentials by reducing the physical bulk.

• Transparent Displays: Projecting dynamic impressions on glass.

• Waterless Toilets: Turning turds into treasure.

We are grateful for all the people who have participated in coaching the class this year including representatives of PointForward, Adaptive Path, Bridge Design, Jump Associates, IDEO, Cheskin, Samsung, Aaron Marcus & Associates, Bolt|Peters, Lunar Design and Infectious. We are particularly grateful to Ulrich Nettesheim and his associates at Passages Consulting who helped the students learn about how to work well in cross-disciplinary teams.

We look forward to seeing you on December 13th!

Best regards,

Alice Agogino, Department of Mechanical Engineering, UC Berkeley
Sara Beckman, Haas School of Business, UC Berkeley
Emily Ford, California College of the Arts

Seeking Students Interested in Using Technology & Business Skills to Help Provide Health Care to Populations in India

Seeking graduate and undergraduate students interested in working on a research project that combines technological, entrepreneurial, and grass-roots approaches to provide affordable healthcare services to people in eastern India.

Indication of Interest: November 13, 2009
Information Meeting: November 20, 2009

More about the Project
This research is in collaboration with IIT Kharagpur, India, faculty and students and seeks to provide healthcare services, including an HMO, to the poorest of people. The team from the IIT Kharagpur has so far developed hospital partnerships to support the endeavor and have set up 10 technology-rich stations in eastern India to provide services. The team is ready to move to the next phase of development and is seeking a collaborative relationship with UC Berkeley students, who will bring UC Berkeley-based knowledge and insight into this important endeavor.

Students working on this project may elect to take it for independent study credit with Professor Ikhlaq Sidhu.

About the Ideal Candidates
Undergraduate or graduate students in engineering, business, or public health interested in alleviating poverty by implementing knowledge and insight gained at UC Berkeley. Students should also have the flexibility to devote significant time and attention to this project for one to two months. Candidates should also have excellent written and verbal communications skills.

How to Apply
Please submit your name, background, advisor’s name, and a sentence or two as to why you are interested in the project. Join us on November 20 when Professor Biswas from IIT Kharagpur will provide more information.

E-mail your information to Sara Meldrum, sara.meldrum@berkeley.edu no later than November 13, 2009.

MOT's Sara Beckman To Be Honored

This evening, Sara Beckman, Management of Technology (MOT) Program's Faculty Co-Director, will be recognized for receiving the 2009 Accenture Best Paper Award. She and co-author Michael Barry of Stanford received the award for their California Management Review (CMR) article, "Innovation as a Learning Process: Embedding Design Thinking." If you would like to read the award winning article, a pdf of the article can be found on the CMR website.

The celebratory reception begins at 5:00 PM in the Berkeley-Haas Bank of America Forum, followed by Pecha Kucha from 6:00 - 7:30 PM in Berkeley-Haas Andersen Auditorium. The reception and Pecha Kucha event are free and open to the entire UC Berkeley community. Pre-Registration is not required.

Please join us for this evening's festivities.

Junior Office/Marketing Manager For A New High-Tech Company

This is a unique opportunity for a successful UC Berkeley MOT student to help shape and grow a young and dynamic high tech company.

About the Position:
Colawa Inc. is the North American distributor of traffic awareness products from the Swiss company SAFEmine (www.safe-mine.com). Colawa's offices are located in Rockridge (Oakland). We are currently seeking a junior office/marketing manager. The successful candidate will assist the CEO and the Director of Sales in setting up the company.

A complete description of the position can be found here (PDF).

SAFEmine offers competitive compensation and benefits, plus flexible work schedules in a relaxed yet ambitious team.

If you are interested in being considered for this position, please email all questions and resumes to apply@colawa.com. Type “I meet the requirements” in the subject line if you do so...

The closing date for this position is November 13, 2009.

Beyond Engineering - Searching for Berkeley Engineering Alumni for an Undergraduate Career Panel

Date: Tuesday, November 3, 2009
Time: 12:30 PM – 2:00 PM
Location: Hearst Memorial Mining Building Room 290, UC Berkeley Campus
Panel Name & Description: Beyond Engineering – this engineering undergraduate student career panel will feature Berkeley Engineering alumni working in non-engineering fields such as law, medicine, finance and more. A small panel of approximately 4-5 alumni will share what it’s like to work outside a traditional engineering job and offer tips and techniques on how to find these careers. The moderator will ask several questions of each of the panelists about their education, current position, what path they took to get to their current job/field, etc. Then the floor will be open for questions from the students. We anticipate about 30-40 students in attendance.

Dawn Kramer, Associate Director of Events & Programs at UC Berkeley's College of Engineering is search for Berkeley Engineering alumni who are now working in a non-traditional engineering careers who may be interested in participating on a career panel for students.

If you would like to get involved or have any questions, please contact Dawn Kramer at dkramer@berkeley.edu or 510.643.7828.

Congratulations to the New Summer 2010 Mayfield Fellows

The Management of Technology Program would like to enthusiastically congratulate the following students for being selected for the Summer 2010 Mayfield Fellows Program:

Buzz Bonneau, MBA, Haas School of Business
Adithya Jayachandran, MBA, Haas School of Business
Brian Mao, MBA, Haas School of Business
Ann McEvoy, PhD., Biophysics Department
Hannah Murnen, PhD., Chemical Engineering Department
Satish Polisetti, Masters, School of Information
Rebecca Rutherford, PhD., Chemical Engineering Department
Xuening Sun, PhD., Electrical Engineering and Computer Science Department
Matthew Zilli, MBA, Haas School of Business

Congratulations and good luck in your internship assignments.

MOT College of Engineering Office Moves to Sutardja Dai Hall

At the beginning of October, the Management of Technology (MOT) College of Engineering office moved from 230 Bechtel Engineering Center to 462 Sutardja Dai Hall. Sutardja Dai is the new headquarters for the Center for Information Technology Research in the Interest of Society (CITRIS) and newest research facility built on the Berkeley campus.

The official contact information for the new MOT College of Engineering office is:

462 Sutardja Dai Hall, MC #1758
Berkeley, CA 94720

Phone: 510.664.4205

The new MOT office is open from 8:30 AM - 12 Noon and 1 PM - 5 PM, Monday through Friday. Please stop by and visit us.