Topics In Open Innovation Speaker Series Presents: Frank Piller, Chair & Director of Technology & Innovation Management at RWTH Aachen University

Monday, February 7, 2011, in 250 Sutardja Dai Hall (CITRIS Bldg) map, 12:30 PM - 2:00 PM.

Dr. Frank T. Piller will discuss: Strategies of Customer-Centric Value Creation - Mass Customization, Personalization, User Innovation, and Co-Creation -- Don't miss it!

Frank T. Piller is a Professor of Management and the Director of the Technology & Innovation Management Group of RWTH Aachen University, Germany. He also is an Executive Faculty Member of the MIT Smart Customization Group at the MIT Design Lab, Massachusetts Institute of Technology, USA. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (BPS, Innovation and Entrepreneurship Group, 2004-2007) and has been an Associate Professor of Management at the Department of Information, Organization, and Management (IOM, Head: Professor R. Reichwald) at TUM Business School (1999-2004). At TUM, he founded and directed the research group “customer driven value creation”. During sabbaticals in 2001 and 2004, he worked as a visiting professor at the Hong Kong University of Science and Technology.

Frank Piller has been building a worldwide reputation on research about strategies of customer-centric value creation like Mass Customization, Personalization, User Innovation, and Customer Co-Creation to manage heterogeneous customer demands more efficiently. Frequently quoted in media like The New York Times, The Economist, CNN, Handelsblatt, and Wirtschaftswoche, amongst others, Frank Piller is regarded as one of the leading experts in this field. His blog (http://mass-customization.blogs.com) is the premier source of information on mass customization and customer driven value creation. During his tenure at RWTH Aachen, the RWTH-TIM Group has gained thought leadership on strategies to include information from a firm’s periphery in the innovation process (open innovation), managing contingencies at the front end of the innovation process, and creating a culture for innovation.

Visit the official the Spring 2011 Topics In Open Innovation Speaker Series website: http://openinnovation.haas.berkeley.edu/speaker_series.html.

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